Personal branding builds your reputation. Hi there, I'm Juls! As we just covered, a personal brand statement is a concise way of letting other people know what you do and why youre different and are usually no more than two sentences. Showcasing your work experience and education puts you in a position to be hired for a job or move on to the next round of the interview process. Brand Adjectives: Daring, spirited, imaginative, up-to-date. Which words best describe what your brand must convey? You can plaster self-praise all over your portfolio website, your resume, and your LinkedIn profile, but it runs the risk of appearing tacky at bestor disingenuous and self-serving, at worst. 10 Bold Personal Brand Statement Examples. By honing in on these areas, you can start to build a strong personal brand that will serve you well both professionally and personally. As a former entrepreneur, I leverage the little-known tax secrets that arent taught in school, saving my clients hundreds of thousands of dollars.. Frankly, it can make all the difference in short-term job searches as well. I specialize in making the branding process personal. These three words are essentially your personal brand and should be a way to define your personality along with your professionalism. In order to be effective, it needs to stay current. After that, show them your words, compare, and see if they agree. Too often we see people try to present their personal brand statement in a way thats robotic or overly professional. This may seem a little bit too simple, but when you are trying to find some quality or skill that only you and a few other people have it really helps a lot. Your words wont create your professional brand, but they can certainly help to support it. If theyre not interested, dont bother. You can leverage your ethics and strong moral compass to show how Then, ask a close friend or co-worker what 3 words they'd use. Be careful not to boast about your achievements too much, or you may come across as arrogant. It must only be 3 exactly. When people interact with my content, products, and services, I want them to feel ______. You can use self-praise on your portfolio website, resume, and LinkedIn profile, but it might look tacky or insincere. . Exclusive, stylish, and exquisite (expensive). Personal Branding for Freelancers: Build a Powerful Reputation Consider Your Brand As An Agent. I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. co-worker or a difficult client and how you have handled it professionally. to describe yourself when building What's Your Leadership Brand? | Center for Creative Leadership - CCL Think about these brand words that describe your expertise: Consider these words to describe your personality or character: Choose something to describe your motivation or drive, too: If youre careful, you can use these words to highlight your achievements or community roles, too. Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). Thats where verbs come in: they help demonstrate your brand rather than just advertising it. A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success. And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience. Get more eyes on your personal brand statement. There is no right or wrong answer in selecting the 5 words Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.. Although this is a great place to put it, too often we see people ignore LinkedIn as an outlet. Coming on too strong can cancel out the progress that was made earlier. your personal brand. describe yourself both professionally and personally. If you continue to use this site we will assume that you are happy with it. Coming on too strong, too fast is something that many people do. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. Here are some adjectives/characteristics to get you started on crafting your brand personality. I transform accomplished women from unknown to unforgettable with a strategic, trustworthy personal brand.. Be sure to connect with me on Facebook, and follow me on LinkedIn andTwitter. Once you have agreed on your brand personality keywords, select supporting words for the main brand personality words. Try EveryoneSocial's employee advocacy platform for FREE. Thats not bad. In particular it does a good job of telling potential hiring managers what she does, how she does it, and how she thrives. Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. No matter your career path, you want to be able to do the same. People often confuse products with things like logos, slogans, or other visible marks, which are marketing tools that helps to promote goods and services. Feel free to share them in the comments, email, or Instagram DM! We recommend including it in a prominent position to lead off your profile information. Can you boil your personal brand down to the ONE word that describes your value? Examples of brands: Coca Cola, Nike, Gong. 300 satisfied clients so far.". You spent time on it, dont you want others to see it? When thinking about my brand, I dont want people to feel ________, ________, or _______. Make 2 lists. Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. Most of our content while focused on the individual job applicant trying to get a job can definitely be used at the corporate level as well. The statement of your brand should be something that others can remember easily since you need to be able to use it whenever a networking opportunity arises (baseball game, elevator, social function, etc). Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun In most cases you will find consistency from your feedback providers. This will help set you apart from all the other people who offer similar services or operate in the same industry. Words like curious, driven, optimistic, passionate, intelligible, open-minded, creative, determined, self-reliant, humble, and focused may come to mind. It is the unique combination of skills, experience, and personality that you want the world to see you. We've seen thousands of resumes and CVs that say people are "motivated team players." Those are great things to be, yet too many people write the exact same words. Glad you enjoyed the post and thank you for sharing your post with our readers to add more suggestions. A personal brand statement is 1-3 sentences that explain what you do and why you are unique in your field. with executive partners, stakeholders, and clients. Thats why its important not to confuse your message with your personal brand words. BrandYourself Blog | ORM and Personal Branding. In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. Darrell Franklin. You might even want to, speak with a personal branding consultant. Be sure to take note of those too and choose words are a great fit for your brand and your business. Fatma Repha From Thrifty Phat. We hope that the tips and personal brand statement examples we included will help you craft one that you are proud of. Your story is your brand. Describe Your Personal Brand in a Single Word Think of it as your catchphrase a tagline or slogan for marketing yourself! A personal brand statement is a 1-2 sentence that sums up your brand. Think of your clothing, hair/makeup and accessories as your 'packaging'. Its straightforward and shows the kind of approach and value she would provide her clients. Once again its an example of what not to say about yourself. Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. Consider if you have Synonyms: aristocratic, patrician, high-born . It might be a good idea to speak with a personal branding consultant to get the balance right. So what about your brand? Instead, use these personal branding statement examples as an idea-generator if you need help formatting your statement or organizing everything. Our next featured user is the Builder of Things and Communities, who is pictured below. Consider these brand words that describe your expertise. What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. Picture Credits: Nike. Dial-in your brief personal brand statement that you want to present so you can recite it on autopilot. The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. Define who you are. Avoid using too many personal branding words or phrases. If so, youre off to a good start. Stephen Hawking really has to work to communicate, yet hes one of the most influential scientists in history. By doing so, youll come across as more sincere. You use your personal branding to differentiate yourself from other people . How To Define Your Brand Personality | FINIEN As a result, I created an infographic to highlight how people position their brand in ONE word. Since it is such a powerful marketing tool, you are going to want to spend enough time on it to make it fantastic and ensure that it projects exactly the image of you that you want. I have a slide that lists two columns of positive words, such as "trustworthy, energetic and capable," and another two columns listing more negative words such as "belligerent, greedy and . Words in this category stress movement, taking things from one point to another point. Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. One of the effective ways in defining your brand identity is to describe your brand voice in three words. and even prospective clients. LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. Instead of telling people everything you do or everything they will experience when they work with you, you are simplifying this to just ONE word that sends a clear message of your value! When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and . Build Your Personal Brand | 30 Second Exercise - Ivy Exec Blog Motivated 3. For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist, thought leader, and functional operator, and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.. About Me: I was awarded the title Top Graduating HR Student at my college for my leadership and passion for the field. You can use more than just a handful of words to describe yourself, and you should. Im The Mary Poppins of CX/UX. These are some of the best personal brand statement examples on social media today. Frankly, it can make all the difference in short-term job searches as well. From there you can start thinking about your portfolio site, how to revamp your resume, and the points you want to communicate in interviews. After all, recruiters are pressed for time. Thanks! Heres the worst-kept secret in the world of writing: Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. Maybe you once had a phenomenal customer, You might have heard the term UGC creator tossed around a lot lately and wondered what exactly it means . I am straightforward and reliable, and I support others with compassion. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. Your post has given me clarity to define my personal brand statement. He was thrilled! 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